Taste Test Battle: Chocolate Sandwich Cookies

chocolate sandwich cookies
Cookie wars! Which tastes better?

In recent posts, I told you about a product taste test adventure I conducted for my Purchasing, Storage and Handling class.  We revealed the winners of a match-up between a national name brand and a regional store brand of chunky blue cheese salad dressing, root beer soda, and vanilla ice cream.

In this last of four posts, we will reveal the winner of a taste test war between chocolate sandwich cookies.



As a reminder, here is the methodology used for each taste test:
• 5 taste testers (thank you to my family and their neighbors for participating)
• Blind taste tests: testers were not shown the product labels or prices
• a pair of products: one national brand item and one store brand item
• 5 test attributes: color, texture, taste, aroma, general appeal and overall satisfaction
• 3 possible responses: Poor, OK Excellent – each assigned points (1, 2, 3 respectively)
• Tally the points from each evaluator and then for each product overall
• The products with the most points deemed the winner of each tasting pair

The opponents were:

  • Cookie #1: Wegmans O’s store brand cookies
  • Cookie #2: Oreos national name brand cookies

After testing each one  the testers recorded their scores and comments.   Which would win? The regional store brand or the better-known national brand?


Oreos national name brand chocolate sandwich cookies, by ten points!

chocolate sandwich cookie summary

The table shown above details the points awarded by each evaluator/taste tester.  Four out of the five taste testers preferred the Oreos name brand cookies over the Wegmans brand imposter. I have to admit that this taste test did have a methodology flaw – only after the test was over did I learn that the taste testers knew the brands of each product sample due to the logos stamped on the front of the cookies.  While they were easily able to identify the Oreos logo (the word spelled out on the cookie), the Wegmans logo (letter W) was a little less obvious, as it could look like an M if held upside down.  This most likely swayed the results.

This concludes the four taste tests in this series.  Thank you for following along in this series of four taste tests.



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